Some fonts are members of ‘superfamilies’, which means they come along with a selection of different weights, styles and classifications that are specially designed to work together.įor example, the Avenir superfamily includes the following sub-fonts: Avenir Heavy, Avenir Medium, Avenir Light, Avenir Next, Avenir Bold, Avenir Condensed, Avenir Roman, and Avenir Oblique, all of which come in italic, bold and regular font pairs.Īny font combinations will work well together, so by keeping it in the family, you cannot go wrong.Īs with colours, typefaces will often conflict if they are too similar (imagine pairing hot pink with dark red). The most straightforward way of guaranteeing that a font pairing works perfectly is by using different fonts within the same typeface family. So when it comes to font combinations, the golden rule is as follows: complement or contrast, but never conflict. Then you know you have found a pairing that rolls off the eye. The idea is that, if you get the combo right, the viewer is almost unable to notice what you have done. In fact, the more similar they are, the more likely they will clash.Įqually, two very different fonts could be in danger of pulling your design in opposite directions. The whole idea of using multiple fonts is to create visual diversity, so there’s no point in choosing two that are broadly identical. The ideal combination should harmonise, without risking being too similar. The last thing you want is for both fonts to be fighting for the viewer’s attention. For starters, always look for font pairings that complement one another.
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